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Keynote Speech

HOME > Keynote Speech

 Keynote Speech (I)



Prof. Mohamed Abdo Mahgoub
Faculty of Arts, Alexandria University,
Chatby, Alexandria, Egypt

Topic: The Dimensions and Research Ethics of the Socio - Anthropological Approach in Alexandria School of Societal Research

Brief Introduction of Prof. Mohamed Abdo Mahgoub
• Emeritus Professor of Anthropology, Ex. Dean of Faculty of Arts – Alexandria University- Egypt.
• Ex. Assistant, associate professor , Kuwait University
• Ex. Chairman Sociology Department, Imam Mohamed Bin Saud University. Saudi Arabia
• Ex. Dean , chairman Anthropology, Alexandria University

This paper aims to present the dimensions and research ethics of the socio - anthropological approach in Alexandria school of societal research as follows:

First- The dimensions of the socio - anthropological at the School of Alexandria :

The historical beginnings of sociology and anthropology at Egyptian universities , and  the search of so called Arab theory in the social sciences .

Telegraphic presentation of the areas and issues of research projects.

Examples of the scope  of master's and doctoral research in anthropology at the University of Alexandria.

Second -  The dimensions of the socio-anthropological approach at the School of Alexandria :

    The foundations of social structure which is the subject of socio- cultural anthropology is ecological, demographic and cultural ones, since the inevitable " interaction" between man and environment is through material and nonmaterial culture.

    The ecological, demographic and cultural foundations is reflected in the social systems: the economic, kinship, political and believes systems,

    The nuclear units of social structure is " social relations. The social relation implies interaction among two or more persons in specific statuses, in which everyone has to play his role according to the prevailing norms ( values- standards ) . Failing to behave not only according to societal - but also to global norms - is faced with  different types of sanctions.

    The regional scope of socio-cultural anthropology - although of early concerning with so called "primitive" - it is traditional, pre-industrial non-western communities. Monitoring the anthropological field research reveals it is interested in different "human types" .  In the time being it is covering urban, industrial, developing and developed, modern and even post industrial or post modern societies. Anthropological research is "accepted" or not refused or suspected in traditional societies nowadays.

    Ethnographic documentation as a background for anthropological analysis includes the elements of the local or community culture. So social analysis apart of cultural one looks irrational. Social interaction is necessarily through cultural practices and tools.

Anthropological research since the World War II is not dealing only with structural stability, interdependence and balance among structural components and  social systems , but different stages of change i.e. cultural, social and structural changes is matters of  concern in contemporary anthropological research. Giving much room and time to "traditional communities" in anthropological field research  is not mainly for historical or theoretical reasons but its for "applied targets" .

The royal method of anthropological field research : " participant Observation" , informants storytelling, tribal and individual genealogies, life histories , administrative and personal  unpublished documents and other verbal or qualitative  techniques of data collecting may not be informative enough in classical anthropological issues such as marital choice. Quantitative data and statistical analysis is assessment of demographic and economic changes. Off course quantitative documentation was unavailable in "primitive" societies because of prevailing of illiteracy and vocal  culture and it was difficult in studying specific issues such as: feudal solidarity, believes systems, aesthetic values. In contemporary anthropological research questionnaire, quantitative surveys  is to check validity of qualitative ethnographic data.       

Third- The Ethics of Socio - Anthropological Research;

     • The cultural context of the ethics of scientific research.

The "general" ethics of scientific research and the "specific" ethics in ethnographic  studies.

The researcher and the informant's human rights.

The professorship and apprenticeships in scientific research.

The subjectivity and objectivity in the humanities.

     • Honoring the value of research freedom.

Ethics of funding sources:

Ethics of introducing and promoting of the research projects:

The ethics in implementation of  the socio-anthropological methods:

Ethics of participant observation, Ethics in relying on the informants, Ethics of tracing tribal and individual genealogies, Ethics of recording and relying on of non-specialists ethnographers  in socio- anthropological interpretation ,  The unpublished documents such as personal letters and documents, commercial and rents contracts , tribal conventions ( feudal reconciliations , land tenure and water sources agreements), as well as unpublished - governmental or nongovernmental  statistics, reports and studies are massive amount of ethnographic data, which should  not be published or cited without the consent of their owners , and without hurting them, Ethics of the use of audio and video techniques:

Ethics of presentation and application of socio - anthropological research results.


Keynote Speech (II)


Prof. Eun Jin Hwang

Associate Professor
Department of Human Development and Environmental Studies
Indiana University of Pennsylvania

Topic: Tradition and Innovation in the Fashion Industry, Challenges in Transitioning to a Cultural Industry

Brief Introduction of Prof. Eun Jin Hwang

Dr. Eun Jin Hwang is an Associate Professor in the Department of Human Development and Environmental Studies at Indiana University of Pennsylvania, USA. She received a Ph.D. and Master degree from Virginia Polytechnic Institute and State University. Her recent research and teaching  focuses on fashion merchandising, strategic management with respect to textiles and apparel, the textile and apparel industry and trade, sustainability in apparel retail industry, the connection with consumers via social networking in apparel retailers and self-construals on consumers' decision-making styles on clothing purchasing. Dr. Hwang received the Best Paper Award at the Advances in Business-Related Scientific Research Conference (ABSRC) 2012, Venice, Italy. Dr. Hwang is also highly regarded professional reviewer with the Journal of the Academy of Marketing Science, Journal of Family and Economic Issues, International Textiles and Apparel, Journal of Fashion Marketing and Management, Fashion and Textiles, and Transnational Corporations Review. Currently she is chief editor of Journal of Economic, Business and Management (JOEBM). She has reviewed seven textbooks from three different publishers and written a case study for a textbook. Dr. Hwang has been the keynote speaker at several international conferences.



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